Apple continues to prepare for its Worldwide Developers Conference 2023, with the official hashtag launched for the event starting today. The #WWDC23 hashtag on Twitter now features a specially designed Apple logo that matches the design Apple has been using this year.

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For those who are not familiar with hashtags, they are custom, paid icons that appear next to specific hashtags on the Twitter social network. You can see the hashtag when using the #WWDC23 hashtag.

This year’s hashtag is the Apple logo in shades of blue, purple, pink and black. Apple has used custom hashtags since 2020 to boost visibility of events and drive hype on Twitter.

WWDC 2023 is scheduled to begin on Monday, June 5th.